The concept

With La Devanture, you can rent a commercial space for a short period of time (pop-up store, showroom, photo shooting, ...), or test a venue before converting it to a long-term lease, everywhere in France and in the rest of Europe!



Founded in 2017 by Pierre-Luc Passy, La Devanture's aim is then to help fashion brands during some key events, such as the Fashion Weeks.
Soon, booking requests on the platform become more and more diverse, for all types of organizations and projects.
Now, La Devanture helps both young founders carrying out their first pop-up events, as well as large groups such as Publicis, Fiat or LVMH, in their projects.

Our story just begins !



Pop-up rental allows digital brands to meet their communities and larger organizations to create memorable events!

Create a first event to experience retail shops, communicate in an original way about a new product, or even test a space before committing to a long-term lease...
...the reasons for taking advantage of the flexibility offered by La Devanture are numerous!


A team dedicated to realizing your ideas

Équipe la devanture



Find your ideal space

Search among more than 500 spaces and find in a few clicks the one that best suits your project.

Premium support

Our team supports and advises you throughout your search, visit and rental of your place.

A service with no hidden costs

We take a single commission of 15% on the amount of your rental and nothing more, to offer you the most advantageous rates on the market.

Tailored services for your event

Thanks to our network of partners, we can help you on many other aspects of your event

  • Furniture rental
  • Temporary staff
  • Data analytics
  • Posters and stickers
  • And much more
  • ...



We work with various brands...

...but also with agencies, designers, freelance or self-employed individuals.

Ils nous ont fait confiance

“A wonderful experience with La Devanture which enabled us to find an ideal space for our parisian pop-up and which accompanies us on our searches all over France (and hopefully soon in Europe)!”

Caroline Labroue

Co-founder at Je Suis à Vélo

“La Devanture accompanied us for organizing our private sales in Bordeaux and Lille with two superb spaces. A wonderful experience with a tailored and kind customer service.”

Constance de Lavigne

Events & Pop-up stores Director at Balzac Paris

“We loved working with La Devanture, the team is super reactive and they know how to find the best locations. The communication is smooth and this is really an efficient company!”

Julia Desvignes

Co-founder and CEO at Poolday Paris

“A team always available and responsive with very good interpersonal skills! Caring, attentive and always finding solutions despite very specific constraints.”

Audrey Brunet

After sales and logistics manager at Mister K

This new experience with La Devanture was very successful and enjoyable. All the follow-up of the team and the superb premises allowed us to realize a magnificent operation with our consumers. We are ready to renew this experience with an always very dynamic team!

Natalia Teixeira


Find out now about our types of spaces